strategic media, content & platforms

SMCPlogo-white

communications strategy + management

executive + government communications

narrative development

long + short form policy/business content

sm/c/p inc. — strategic media, content and platforms — is a non-partisan communications strategy, management, and content creation firm founded in 2006 by Gordon Hensley, a health policy media specialist and former national GOP campaign consultant. 

The boutique firm collaborates with public affairs and government relations firms, trade associations, coalitions, non-profits, public sector entities and others seeking proven, value-added expertise, insight and capacity on high stakes federal and state messaging battles.

sm/c/p has long specialized in communications strategy, writing and developing data-oriented advocacy content related to economic issues and the pharmaceutical, post-acute and long-term care health sectors. 

More recent areas of interest and involvement are life sciences, U.S. energy independence, cannabis banking reform, the DCA “perimeter rule” and FDA/Capitol Hill study of psychedelics to treat PTSD.  

smc/p’s basic value proposition: Clients are best served by frequent, direct interaction with skilled, policy-savvy communications specialists who perceive and act on opportunity, sense pitfalls, grasp situational nuance, and understand how to affect information flow in a highly-fragmented media marketplace.    

Communications Expertise

National Strategy/Management

State Media Savvy

Writing/Content

Research/Data

Recognition

Kieran Mahoney

“Gordon Hensley is a pro’s pro – smart, fast and great judgment. His political and public policy writing is second to none and can be counted on to deliver as promised”

Kieran Mahoney
CEO and Founding Partner, Mercury Public Affairs

Doug Goodyear

“Gordon Hensley is a rare combination: He’s a superb strategic thinker, messaging expert, and writer; and he’s also an exceptionally hard worker.  He is the consummate professional and he adds real value to every team he’s on.”

Doug Goodyear
CEO and Founding Partner, DCI Group

Dan Mendelson

“Gordon Hensley is a special and rare commodity.  He understands that substance is what sells in the media and he knows how to make that content sing.  Avalere’s work with Gordon is fun and incredibly productive – his knowledge of the rhythms of the media, combined with our depth of content, produces great results.”

Dan Mendelson
President, Avalere Health

Mari Maseng Will

“Gordon is a rare writing talent. His abilities are especially rare in politics and public affairs because he sees the world differently — outside the box of convention — and brings that inspiration to bear in prose that is not only memorable but also elegant and clear.  It has been my pleasure to work closely with him.”

Mari Maseng Will
President, Maseng Communications

Managing Director - PR NYC

“We use Hensley for complex content projects. His writing chops, attention to detail, low maintenance style, and ability to lead in a team environment is impressive.”

Managing Director
Major NYC-Based Public Relations Firm

Managing Partner - PR TX

“He absorbs research, and quickly figures out how to go on the offensive by engaging opponents with data, facts and an unusually aggressive news management approach.”

Managing Partner
Austin, TX-based lobbying and law firm

Admiral Brett E. Giroir

“Gordon Hensley is an incredibly skilled and savvy communications strategist who helped me prepare for non-stop media interviews… His advice about clear messaging and clairvoyant anticipation of “gotcha” questions positively transformed my ability to provide clear communications about COVID to the American people.”

Admiral Brett E. Giroir
Fmr COVID “Testing Czar”/Acting FDA Commissioner