Data-Informed Communications Strategy
Detailed Policy Messaging + Content
Aggressive News Cycle/Issues Management
An affirmative message and data-validated policy rationale…
An articulate, credible value proposition…
Aggressive, persistent, real time news management — making news, not just reacting…
Compelling, newsworthy policy content coupled with an effective multi-platform communications strategy to achieve business, legislative, regulatory and political objectives.
This doesn’t “just happen.”
Countless small firms in Washington, D.C. never get traction, and simply vanish with the passing of each Administration, Congress and election cycle.
2018 marks the 14th year of recognition and growth for boutique communications consultancy sm/c/p inc. and its principal, Gordon Hensley, as a premium, bipartisan enterprise working effectively in various B2B, solo and other corporate configurations.
Gordon Hensley Recognized For Diversity of Communications, Writing, Messaging Expertise
Hensley’s writing, content and messaging repertoire (much of which falls under existing confidentiality agreements, while the following examples do not) includes collaborating on CEO and presidential campaign announcement speeches and policy proposals (1) (2); health policy advocacy op-eds (1) (2) (3) (4) (5); congressional/state legislative testimony (1) (2) (3); issue briefs (1) (2) (3); and other paid/earned media communications products…
Longer-form international business-related marketing content for the City of New York and others…
Expertise and Specialized Practice Areas:
Gordon Hensley collaborates on a wide variety of speechwriting, congressional testimony and other major writing projects for CEO’s, Governors, U.S. Senators, GOP presidential candidates, former Cabinet officials and others.
Funding third party data and research projects – and employing the correct traditional and digital marketing platforms — are among organizations’ best tools for making news and earning the attention of lawmakers, regulators and key influencers. More
Insights and Observations
A quick message from Gordon Hensley
Have a question concerning a communications issue, project or crisis requiring a candid, objective professional opinion? Seeking specialized expertise and/or content development capacity and not sure where to turn?
If I can’t help you with a specific project, I surely know someone who can. As all of our business is referral-based, I make plenty of referrals myself to specialists and firms across the country. Drop me a line or shoot me an email. Thanks for taking a look at the website.