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Strategic Media, Content & Platforms

Data-Informed Communications Strategy, Messaging, Content + News Cycle and Issues Management + Executive Communications

 


An affirmative message and data-validated rationale…

An articulate, credible value proposition…

Aggressive, persistent, real time news management;

And compelling, newsworthy content with a proficiently executed communications strategy to achieve business, legislative, regulatory and political objectives…

This doesn’t “just happen.”

 

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While countless Washington, D.C. firms simply vanish with the passing of each Administration and election cycle, boutique consultancy sm/c/p and its principal, Gordon Hensley, enjoy over a decade of success, recognition and growth as a premium B2B and primary public affairs services vendor.

Working collaboratively with national and state government relations, media, polling and research firms on various facets of major public affairs projects, sm/c/p helps create, execute and manage effective, data-informed advocacy campaigns for federal, state, corporate and campaign entities.

It begins and ends with developing and adhering to a strategic framework for issue and public policy engagement.

Expertise and Specialized Practice Areas:


Message Strategy and Execution

Message Strategy and Execution
As lead vendor or working on larger teams, sm/c/p is highly skilled at developing, executing and managing effective research-based advocacy messaging. More

Framing and Re-framing Narratives

Framing and Re-framing Narratives
The frame by which a public policy battle is waged makes the difference between success and failure. More

Speechwriting and Testimony

Speechwriting and Testimony
Gordon Hensley collaborates on a wide variety of speechwriting, congressional testimony and other major writing projects for CEO’s, Governors, U.S. Senators, GOP presidential candidates, former Cabinet officials and others.

Superior Digital Content

Superior Digital Content
Meeting the insatiable demand for sophisticated, cogent, policy-oriented digital content for business, politics and advocacy purposes is one of today’s biggest challenges. More

Research/Data Packaging and Rollout

Research/Data Packaging and Rollout
Funding third party data and research projects – and employing the correct traditional and digital marketing platforms — are among organizations’ best tools for making news and earning the attention of lawmakers, regulators and key influencers. More

Vendor Management

Vendor Management
Senior government affairs and communications executives – already busy managing their organizations’ own internal functions — are often overwhelmed by too many external vendors seeking time and answers simply not available at a moment’s notice. More

Seasoned, Actionable Senior Counsel

Seasoned, Actionable Senior Counsel
Seasoned, actionable counsel combined with quickly producing key content for external and internal audiences during times of crisis — as well as opportunity — is worth its weight in gold. More

Aggressive News Management

Aggressive News Management
Successfully managing the news and information flow of a high profile, high stakes federal or state public affairs effort requires vigilance, fresh content at the ready, continuous engagement and a nimble, aggressive messaging strategy that strikes the right balance between staying on offense and appropriately addressing falsehoods and distortions.

Communications / Messaging Audits

Communications/Messaging Audits
Why do most advocacy efforts and communications and messaging techniques prove ineffective, fall short and fail? More

Deliverables, Deliverables, Deliverables

Deliverables, Deliverables, Deliverables
Conference calls and meetings are one thing, but actually generating a continuous stream of high quality content into the communications and news mix is quite another. More

Gordon Hensley Recognized For Broad Range of Expertise, Experience


From developing longer form international business-related marketing content for the City of New York…

To collaborating on major speeches, policy roll-outs, op-eds and congressional testimony for presidential candidates, U.S. Senators, Governors, CEO’s…

To serving as primary content creator and industry study collaborator for national and state trade associations…

To overseeing TV spot production and national/state polling projects…

“Gordon Hensley is a superior communicator and message strategist with a uniquely broad range of front line experience. He quickly figures out how to go on the offensive, and engage opponents with data, facts and an unusually aggressive news management approach…”

“Hensley’s well-traveled career as a national campaign operative has helped him understand how to navigate unique state media and political cultures. This sets him apart in a big way from the typically insular DC ‘strategists’  who’ve never set foot off K Street, Capitol Hill or the campaign committees…”

See All Comments and Recognition

"In today’s political and public affairs world, the focus on building the biggest pile of campaign cash and the latest social media tactic comes at the expense of real strategy and messaging… Gordon Hensley stands out as a true master of strategy and messaging with a purpose… I have and always will look to him as a key messaging team leader in any future battles."

Ed Goeas President/CEO, Tarrance Group

Insights and Observations


This Thursday’s scheduled vote in the U.S. House of Representatives to begin rolling back Obamacare with the American Health Care Act will be Majority Whip Steve Scalise’s biggest, most important test to date. The... read more
One of the more interesting sidebar PR discussions regarding House Speaker Paul Ryan’s media event yesterday detailing his “three-pronged approach” to repealing and replacing Obamacare was the format itself. A PowerPoint? skeptics asked. Ross... read more
During any Washington press briefing — after the political figure delivers his or her canned opening statement — that moment of truth arrives during an aggressive reporter Q and A session when success or... read more
Among Wisconsin Governor Scott Walker’s most attractive attributes: his deep understanding of policy detail — especially as it relates to the relationship between the federal and state governments. With “Repeal and Replace” of President... read more
It’s already been said: “Hillary Clinton’s campaign had an algorithm, but no message.” So when a Politico Magazine analysis piece by long-time Democratic messaging and direct mail expert David Gold appeared earlier this month,... read more

Contact


1707 Prince Street – 4th Floor
Alexandria, VA 22314

703.739.4000