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Strategic Media, Content & Platforms

Data-Informed Communications Strategy

Detailed Policy Messaging + Content

Aggressive News Cycle/Issues Management

Executive Communications


An affirmative message and data-validated policy rationale…

An articulate, credible value proposition…

Aggressive, persistent, real time news management — making news, not just reacting…

Compelling, newsworthy policy content coupled with an effective multi-platform communications strategy to achieve business, legislative, regulatory and political objectives.

This doesn’t “just happen.”

Countless small firms in Washington, D.C. never get traction, and simply vanish with the passing of each Administration, Congress and election cycle.

2018 marks the 14th year of recognition and growth for boutique communications consultancy sm/c/p inc. and its principal, Gordon Hensley, as a premium, bipartisan enterprise working effectively in various B2B, solo and other corporate configurations

Gordon Hensley Recognized For Diversity of Communications, Writing, Messaging Expertise


Hensley’s writing, content and messaging repertoire (much of which falls under existing confidentiality agreements, while the following examples do not) includes collaborating on CEO and presidential campaign announcement speeches and policy proposals (1) (2); health policy advocacy op-eds (1) (2) (3) (4) (5); congressional/state legislative testimony (1) (2) (3); issue briefs (1) (2) (3); and other paid/earned media communications products

Longer-form international business-related marketing content for the City of New York and others…

Primary web content creator for a DC pharmacy coalition and collaborator on key pieces of Association-financed industry studies (1) (2)…

Writing and managing state and national Association TV spot/video production, polling projects (1) (2), PAC communications and other products.

"Gordon Hensley is a rare combination: He’s a superb strategic thinker, messaging expert, and writer; and he’s also an exceptionally hard worker.  He is the consummate professional and he adds real value to every team he’s on.”

Doug Goodyear CEO and Founding Partner, DCI Group

“It’s simple. We wouldn’t have won our toughest Senate race without Gordon’s expertise, skill and leadership.”

U.S. Senator Bob Corker R-TN

"In today’s political and public affairs world, the focus on building the biggest pile of campaign cash and the latest social media tactic comes at the expense of real strategy and messaging… Gordon Hensley stands out as a true master of strategy and messaging with a purpose… I have and always will look to him as a key messaging team leader in any future battles."

Ed Goeas President/CEO, Tarrance Group

As a longtime Democratic Party activist and fundraiser who works with Gordon on communications projects, he always adheres to the bipartisan tone and messaging I require for my domestic and international clients. He's one of the most astute, reliable professionals I've worked with in Washington.

David L. Mercer President, Mercer Associates; Fmr Democratic National Committee (DNC) Deputy National Finance Director

“Gordon is a rare writing talent. His abilities are especially rare in politics and public affairs because he sees the world differently -- outside the box of convention -- and brings that inspiration to bear in prose that is not only memorable but also elegant and clear.  It has been my pleasure to work closely with him.”

Mari Maseng Will President, Maseng Communications

“Gordon Hensley is a pro’s pro – smart, fast and great judgment. His political and public policy writing is second to none and can be counted on to deliver as promised”

Kieran Mahoney CEO and Founding Partner, Mercury Public Affairs

At Edelman I hired Gordon to handle CEO speech writing and congressional testimony projects for a major healthcare client. His work was superb, always on time, and I could unquestionably depend on him.

Rhonda Keenum Deputy Assistant to the President and Director of Public Liason (George W. Bush); Senior VP Edelman Public Relations

Hensley did a great job collaborating on Governor Walker's well-received presidential announcement speech, and working with the campaign on our health, labor and foreign policy proposal rollouts. His eye for policy detail, language nuance and ability to meet tight deadlines is outstanding.

Rick Wiley 2016 RNC National Field Director, Fmr Campaign Director Scott Walker for President

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“We use Hensley for complex content projects. His writing chops, attention to detail, low maintenance style, and ability to lead in a team environment is impressive.”

Managing Director Major NYC-Based Public Relations Firm

"Gordon Hensley is a special and rare commodity.  He understands that substance is what sells in the media and he knows how to make that content sing.  Avalere’s work with Gordon is fun and incredibly productive – his knowledge of the rhythms of the media, combined with our depth of content, produces great results."

Dan Mendelson President, Avalere Health

What makes Gordon Hensley incredibly valuable is his strength absorbing and assimilating a large volume of policy and political information, and out of that developing effective, persuasive advocacy content.

Ray Sierpina Senior VP/Public Policy and Government Affairs, Kindred Healthcare (NYSE:KND)

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“Gordon is gifted in the art of crafting nuanced, effective policy, advocacy and political narrative. After all the meetings and conference calls, he's the go-to guy for synthesizing these discussions into first-rate content. The fact we incur no HR costs for his talent is an obvious added benefit.”

Partner National Corporate Writer’s Group/PR Firm

“Gordon has an excellent ear and works well developing and conveying policy messaging.  Whether working to advance a policy agenda or playing defense, he has a unique ability to ‘thread the needle.’ His understanding of policy and ability to translate into common language is peerless.”

Clif Porter Senior VP Govt. Affairs, American Health Care Association

“I’ve worked with Gordon for over a decade at the state and federal levels, and can say unequivocally he is the best press strategist and writer I have worked with. His attention to policy detail and ability to manage other research, polling and media vendors adds significantly to his overall value.”

Alan Rosenbloom Pres/CEO Senior Care Pharmacy Coalition; Fmr President Alliance for Quality Nursing Home Care and Pennsylvania Health Care Association (PHCA)

"Gordon did a great job on a tedious international marketing writing project for NYC; the fact he wrote it practically from scratch using several piles of assorted documents was remarkable."

Kym Spell Fmr Head of Communications @NYCgo and @Partnership 4NYC; Fmr Dep Comms Director, Al Gore for President

Expertise and Specialized Practice Areas:

Message Strategy and Execution

Message Strategy and Execution
As lead vendor or working on larger teams, sm/c/p is highly skilled at developing, executing and managing effective research-based advocacy messaging. More

Framing and Re-framing Narratives

Framing and Re-framing Narratives
The frame by which a public policy battle is waged makes the difference between success and failure. More

Speechwriting and Testimony

Speechwriting and Testimony
Gordon Hensley collaborates on a wide variety of speechwriting, congressional testimony and other major writing projects for CEO’s, Governors, U.S. Senators, GOP presidential candidates, former Cabinet officials and others.

Superior Digital Content

Superior Digital Content
Meeting the insatiable demand for sophisticated, cogent, policy-oriented digital content for business, politics and advocacy purposes is one of today’s biggest challenges. More

Research/Data Packaging and Rollout

Research/Data Packaging and Rollout
Funding third party data and research projects – and employing the correct traditional and digital marketing platforms — are among organizations’ best tools for making news and earning the attention of lawmakers, regulators and key influencers. More

Vendor Management

Vendor Management
Senior government affairs and communications executives – already busy managing their organizations’ own internal functions — are often overwhelmed by too many external vendors seeking time and answers simply not available at a moment’s notice. More

Seasoned, Actionable Senior Counsel

Seasoned, Actionable Senior Counsel
Seasoned, actionable counsel combined with quickly producing key content for external and internal audiences during times of crisis — as well as opportunity — is worth its weight in gold. More

Aggressive News Management

Aggressive News Management
Successfully managing the news and information flow of a high profile, high stakes federal or state public affairs effort requires vigilance, fresh content at the ready, continuous engagement and a nimble, aggressive messaging strategy that strikes the right balance between staying on offense and appropriately addressing falsehoods and distortions.

Communications / Messaging Audits

Communications/Messaging Audits
Why do most advocacy efforts and communications and messaging techniques prove ineffective, fall short and fail? More

Deliverables, Deliverables, Deliverables

Deliverables, Deliverables, Deliverables
Conference calls and meetings are one thing, but actually generating a continuous stream of high quality content into the communications and news mix is quite another. More

Insights and Observations

Ralph Northam beat Ed Gillespie. And that’s all that really matters as a tumultuous 2017 comes to a close. Prevailing in a brutal nationally-watched statewide — where “survivor” is a more apt characterization than “winner” — is a... read more
  Putting aside the policy and economic implications of the GOP tax plans — now heading for Conference — the political ramifications are clear: the GOP approach in its totality targets largely Democratic constituencies.... read more
(Originally published by Gotham Ghostwriters, 10/18/2017) A talented younger friend attempting to make a transition from campaign communications consultant to building a full-time business as an executive communications consultant called the other day seeking... read more
While much of the conversation and news coverage over the past several months has been usurped by health reform and the daily drama within the Trump White House, the clear escalation of the Beltway... read more
Axios published an excellent article this morning noting that smaller, Washington-based public affairs firms are going after business typically won by large agencies. “They lure clients with political expertise capable of handling crisis communications,... read more

A quick message from Gordon Hensley

Have a question concerning a communications issue, project or crisis requiring a candid, objective professional opinion? Seeking specialized expertise and/or content development capacity and not sure where to turn?

If I can’t help you with a specific project, I surely know someone who can. As all of our business is referral-based, I make plenty of referrals myself to specialists and firms across the country. Drop me a line or shoot me an email. Thanks for taking a look at the website.


sm/c/p inc.

1707 Prince Street – 4th Floor
Alexandria, VA 22314