Data-Informed Communications Strategy, Messaging, Content + News Cycle and Issues Management + Executive Communications
An affirmative message and data-validated rationale…
An articulate, credible value proposition…
Aggressive, persistent, real time news management;
And compelling, newsworthy content with a proficiently executed communications strategy to achieve business, legislative, regulatory and political objectives…
This doesn’t “just happen.”
While countless Washington, D.C. firms simply vanish with the passing of each Administration and election cycle, boutique consultancy sm/c/p and its principal, Gordon Hensley, enjoy over a decade of success, recognition and growth as a premium B2B and primary public affairs services vendor.
Working collaboratively with national and state government relations, media, polling and research firms on various facets of major public affairs projects, sm/c/p helps create, execute and manage effective, data-informed advocacy campaigns for federal, state, corporate and campaign entities.
It begins and ends with developing and adhering to a strategic framework for issue and public policy engagement.
Expertise and Specialized Practice Areas:
Gordon Hensley collaborates on a wide variety of speechwriting, congressional testimony and other major writing projects for CEO’s, Governors, U.S. Senators, GOP presidential candidates, former Cabinet officials and others.
Funding third party data and research projects – and employing the correct traditional and digital marketing platforms — are among organizations’ best tools for making news and earning the attention of lawmakers, regulators and key influencers. More
Gordon Hensley Recognized For Broad Range of Expertise, Experience
From developing longer form international business-related marketing content for the City of New York…
To overseeing TV spot production and national/state polling projects…
“Gordon Hensley is a superior communicator and message strategist with a uniquely broad range of front line experience. He quickly figures out how to go on the offensive, and engage opponents with data, facts and an unusually aggressive news management approach…”
“Hensley’s well-traveled career as a national campaign operative has helped him understand how to navigate unique state media and political cultures. This sets him apart in a big way from the typically insular DC ‘strategists’ who’ve never set foot off K Street, Capitol Hill or the campaign committees…”