Strategic Media, Content & Platforms

Data Driven Messaging and Content + Strategic Message Management


An affirmative message and data-validated rationale…

An articulate, credible value proposition…

Aggressive, persistent, real time news management;

And compelling, newsworthy content with a proficiently executed communications strategy to achieve business, legislative, regulatory and political objectives…

This doesn’t “just happen.”


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While countless Washington, D.C. firms simply vanish with the passing of each Administration and election cycle, boutique consultancy sm/c/p and its principal, Gordon Hensley, enjoy over a decade of success, recognition and growth as a premium B2B and primary public affairs services vendor.

Working collaboratively with national and state government relations, media, polling and research firms on various facets of major public affairs projects, sm/c/p helps create, execute and manage effective, data-driven advocacy campaigns for federal, state, corporate and campaign entities.

Expertise and Specialized Practice Areas:

Message Strategy and Execution

Message Strategy and Execution
As lead vendor or working on larger teams, sm/c/p is highly skilled at developing, executing and managing effective research-based advocacy messaging. More

Framing and Re-framing Narratives

Framing and Re-framing Narratives
The frame by which a public policy battle is waged makes the difference between success and failure. More

Speechwriting and Testimony

Speechwriting and Testimony
Gordon Hensley collaborates on a wide variety of speechwriting, congressional testimony and other major writing projects for CEO’s, Governors, U.S. Senators, GOP presidential candidates, former Cabinet officials and others.

Superior Digital Content

Superior Digital Content
Meeting the insatiable demand for sophisticated, cogent, policy-oriented digital content for business, politics and advocacy purposes is one of today’s biggest challenges. More

Research/Data Packaging and Rollout

Research/Data Packaging and Rollout
Funding third party data and research projects – and employing the correct traditional and digital marketing platforms — are among organizations’ best tools for making news and earning the attention of lawmakers, regulators and key influencers. More

Vendor Management

Vendor Management
Senior government affairs and communications executives – already busy managing their organizations’ own internal functions — are often overwhelmed by too many external vendors seeking time and answers simply not available at a moment’s notice. More

Seasoned, Actionable Senior Counsel

Seasoned, Actionable Senior Counsel
Seasoned, actionable counsel combined with quickly producing key content for external and internal audiences during times of crisis — as well as opportunity — is worth its weight in gold. More

Aggressive News Management

Aggressive News Management
Successfully managing the news and information flow of a high profile, high stakes federal or state public affairs effort requires vigilance, fresh content at the ready, continuous engagement and a nimble, aggressive messaging strategy that strikes the right balance between staying on offense and appropriately addressing falsehoods and distortions.

Communications / Messaging Audits

Communications/Messaging Audits
Why do most advocacy efforts and communications and messaging techniques prove ineffective, fall short and fail? More

Deliverables, Deliverables, Deliverables

Deliverables, Deliverables, Deliverables
Conference calls and meetings are one thing, but actually generating a continuous stream of high quality content into the communications and news mix is quite another. More

Gordon Hensley Recognized For Broad Range of Expertise, Experience

From developing longer form international business-related marketing content for the City of New York…

To collaborating on major speeches, policy roll-outs, op-eds and congressional testimony for presidential candidates, U.S. Senators, Governors, CEO’s…

To serving as primary content creator and industry study collaborator for national and state trade associations…

To overseeing TV spot production and national/state polling projects for CEO’s and other executives…

“Gordon Hensley is a superior communicator and message strategist with a uniquely broad range of front line experience. He quickly figures out how to go on the offensive, and engage opponents with data, facts and an unusually aggressive news management approach…”

“Hensley’s well-traveled career as a national campaign operative has helped him understand how to navigate unique state media and political cultures. This sets him apart in a big way from the typically insular DC ‘strategists’  who’ve never set foot off K Street, Capitol Hill or the campaign committees…”

See All Comments and Recognition

"Gordon Hensley is a special and rare commodity.  He understands that substance is what sells in the media and he knows how to make that content sing.  Avalere’s work with Gordon is fun and incredibly productive – his knowledge of the rhythms of the media, combined with our depth of content, produces great results."

Dan Mendelson President, Avalere Health

Insights and Observations

Putting aside that PEOTUS Donald Trump convincingly crushed his first news conference in months — and did so by demonizing the media in general and Buzzfeed in particular — there was plenty of substantive... read more
In the first seminal battle between the emboldened Trump-backed GOP Congressional majority and outnumbered Hill Democrats, the Obamacare repeal battle will see both sides employing a carefully nuanced messaging strategy. Senate Minority Leader Chuck... read more
Despite the fact a primary rationale of President-elect Donald Trump’s candidacy was to decimate the Beltway culture and Washington insiders, one of the biggest ironies is that lobbyists stand to benefit significantly from his... read more
While the 2016 gubernatorial race outcomes will obviously have a major impact of future of state Medicaid expansion under the Affordable Care Act (ACA) a bigger factor would be a Hillary Clinton victory over... read more
“Temperament”…. for months, it’s been THE central focus of the collective Clinton forces’ massive negative campaign effort against Donald Trump. And why not? Trump has handed Clinton, her supporters, his many enemies in the... read more


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