Strategic Media, Content & Platforms

Data Driven Messaging and Content + Strategic Message Management


An affirmative message…

A data-validated rationale…

An articulate, credible value proposition…

Aggressive, persistent positioning;

Coupled with compelling, newsworthy content and a proficiently executed communications strategy to achieve business, legislative, regulatory and political objectives…

This doesn’t “just happen.”


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While countless Washington, D.C. firms simply vanish with the passing of each Administration and election cycle, boutique consultancy sm/c/p and its principal, Gordon Hensley, enjoy over a decade of success, recognition and growth in the public affairs vendor marketplace.

Working collaboratively with national public relations, media, digital, polling and research firms on various facets of major public affairs projects, sm/c/p helps create, execute and manage effective, data-driven advocacy campaigns for federal, state, corporate and campaign entities.

Expertise and Specialized Practice Areas:

Message Strategy and Execution

Message Strategy and Execution
As lead vendor or working on larger teams, sm/c/p is highly skilled at developing, executing and managing effective research-based advocacy messaging. More

Framing and Re-framing Narratives

Framing and Re-framing Narratives
The frame by which a public policy battle is waged makes the difference between success and failure. More

Speechwriting and Testimony

Speechwriting and Testimony
Gordon Hensley collaborates on a wide variety of speechwriting, congressional testimony and other major writing projects for CEO’s, Governors, U.S. Senators, GOP presidential candidates, former Cabinet officials and others.

Superior Digital Content

Superior Digital Content
Meeting the insatiable demand for sophisticated, cogent, policy-oriented digital content for business, politics and advocacy purposes is one of today’s biggest challenges. More

Research/Data Packaging and Rollout

Research/Data Packaging and Rollout
Funding third party data and research projects – and employing the correct traditional and digital marketing platforms — are among organizations’ best tools for making news and earning the attention of lawmakers, regulators and key influencers. More

Vendor Management

Vendor Management
Senior government affairs and communications executives – already busy managing their organizations’ own internal functions — are often overwhelmed by too many external vendors seeking time and answers simply not available at a moment’s notice. More

Seasoned, Actionable Senior Counsel

Seasoned, Actionable Senior Counsel
Seasoned, actionable counsel combined with quickly producing key content for external and internal audiences during times of crisis — as well as opportunity — is worth its weight in gold. More

Aggressive News Management

Aggressive News Management
Successfully managing the news and information flow of a high profile, high stakes federal or state public affairs effort requires vigilance, fresh content at the ready, continuous engagement and a nimble, aggressive messaging strategy that strikes the right balance between staying on offense and appropriately addressing falsehoods and distortions.

Communications / Messaging Audits

Communications/Messaging Audits
Why do most advocacy efforts and communications and messaging techniques prove ineffective, fall short and fail? More

Deliverables, Deliverables, Deliverables

Deliverables, Deliverables, Deliverables
Conference calls and meetings are one thing, but actually generating a continuous stream of high quality content into the communications and news mix is quite another. More

Gordon Hensley Recognized For Broad Range of Expertise, Experience

From developing long form international business-related marketing content for the City of New York…

To collaborating on well received, effective speeches, op-eds and congressional testimony for U.S. Senators, Governors, CEO’s and presidential candidates…

To writing TV spots and packaging salient, technical data findings for health care and other industry clients…

To serving on the ground as a senior communications strategist in high-stakes, nationally-watched political races…

“Gordon Hensley is a superior communicator and message strategist with a uniquely broad range of front line, in-the-trenches experience. He has a proven ability to effectively engage opponents in the public arena with data, facts and an aggressive approach to news management”…

“Hensley has worked from coast to coast, and understands how to successfully navigate unique media and political cultures. This sets him apart in a big way from the typically insular DC ‘strategists’  who’ve never set foot off K Street, Capitol Hill or the campaign committees”…

See All Comments and Recognition


“Gordon Hensley is a pro’s pro – smart, fast and great judgment. His political and public policy writing is second to none and can be counted on to deliver as promised”

CEO and Founding Partner, Mercury Public Affairs

Insights and Observations

trump2It’s uncanny: just as GOP presidential candidate Donald Trump appears to have turned a corner in his effort to consolidate GOP support, on the one hand, while tempering his general behavior to attract wavering... read more
trump2Tom Edsall’s New York Times piece, “The Great Trump Reshuffle” is the most fascinating look at polling and demographic data in months, and the implications of Donald Trump leading the 2016 Republican ticket to... read more
cruz kasichI previously posted it was highly unlikely Donald Trump would get a second chance to put this contest away after a triumvirate of gaffes and miscues over a month ago — specifically his abortion... read more
dr and patientPresident Obama’s signature Affordable Care Act (ACA) — better known as “Obamacare” — has suffered years of negative publicity and controversy, most of it warranted. But one beneficial aspect of the law almost universally... read more


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