Data-Informed Communications Strategy
Detailed Policy Messaging + Content
News Cycle/Issues Management
An affirmative message and data-validated policy rationale…
An articulate, credible value proposition…
Aggressive, persistent, real time news management — making news, not just reacting…
Compelling, newsworthy policy content — coupled with an effective, multi-platform communications strategy to achieve business, legislative, regulatory and political objectives.
This doesn’t “just happen.”
Countless media consulting, public relations and government relations firms in Washington, D.C. simply vanish with the passing of each Administration, Congress and election cycle.
2018 marks the 14th year of recognition and growth for boutique communications consultancy sm/c/p inc. and its principal, Gordon Hensley, as a premium, bipartisan enterprise working collaboratively with other DC, New York and state-based firms in various B2B and corporate configurations.
Gordon Hensley Recognized For Diversity of Communications, Writing, Messaging Expertise
Gordon Hensley’s writing, content and messaging repertoire (much of which falls under existing confidentiality agreements, while the following examples do not) includes collaborating on CEO and presidential campaign announcement speeches and policy proposals (1) (2); health policy advocacy op-eds (1) (2) (3) (4) (5); congressional/state legislative testimony (1) (2) (3); issue briefs (1) (2) (3) (4) (5); and other paid/earned media communications products…
“He quickly figures out how to go on the offensive by engaging opponents with data, facts and an unusually aggressive news management approach…”
Longer-form international business-related marketing content for the City of New York and others…
“The major time Hensley’s spent on the ground working on big Senate and Governor’s races has helped him understand how to navigate unique state political and media cultures… This level of knowledge and resourcefulness sets him apart in a big way from DC “campaign strategists” who’ve never set foot off K Street, the Hill or the party campaign committees”…
Expertise and Specialized Practice Areas:
Gordon Hensley collaborates on a wide variety of speechwriting, congressional testimony and other major writing projects for CEO’s, Governors, U.S. Senators, GOP presidential candidates, former Cabinet officials and others.
Funding third party data and research projects – and employing the correct traditional and digital marketing platforms — are among organizations’ best tools for making news and earning the attention of lawmakers, regulators and key influencers. More
Insights and Observations
A quick message from Gordon Hensley
Have a question concerning a communications issue, writing project or crisis requiring a candid, objective professional opinion?
Seeking specialized media expertise and/or content development capacity and not sure where to turn?
If I can’t help you or satisfactorily answer your query, I surely know someone who can. A majority of my company’s business is referral-based, but I make plenty of referrals myself to specialists and firms across the country. Call the office or shoot me an email — I’m happy to chat.