About

Recognized Expertise As Boutique, Bipartisan Messaging Consultancy

sm/c/p and its principal, Gordon Hensley, enjoys recognized success working both independently and in partnership with a diverse variety of national and state-based consulting partners to achieve desired policy, political and business objectives.

Hensley’s extensive breadth of experience and range as a senior communications strategist and speechwriter — on high-stakes statewide and presidential campaigns, on Capitol Hill, and in various corporate engagements — is why sm/c/p thrives as a “go-to” enterprise with a reputation for making a quick, discernible difference in terms of strategic planning, message output, performance and results.

The other key to Hensley’s tenure as an in-demand communications specialist is his longstanding reputation as a positive, team-oriented, lead-by-example professional accountable for results, objectively blunt when assessing problems, and prefers seeing the results of his work, not his name, reported in the media.

Partnerships

Partnerships

Historically, well over 50% of sm/c/p’s corporate engagement comes from medium and larger-sized public relations, government affairs and executive communications firms seeking specific expertise on a key project, or to sustain major client relationships with a steady stream of high quality, real-time content deliverables coupled with seasoned strategic communications insights.

In addition to managing outside research, polling and media vendors on behalf of trade associations and independent expenditure efforts, sm/c/p frequently collaborates with in-house government relations teams to advance federal and state policy objectives, counter persistent negative media coverage, write and oversee major speech and congressional testimony projects, and package/rollout key industry research initiatives.

National, Bipartisan Scope

National, Bipartisan Scope

Having collaborated successfully with dozens of prominent GOP and Democratic lobbying, polling, research, media and PR firms across the nation, sm/c/p is accustomed to achieving clients’ business objectives with a wide variety of teams involving multiple consultancies.

sm/c/p has been an integral part of award-winning, bi-partisan strategic communications partnerships that have helped health providers and other industry sectors preserve billions in federal and state funding, rescind governors’ cuts to state programs, advance budget, tax and medical malpractice reforms, and successfully engage opponents and critics in the public arena.

History

SMCPlogo Corporate History


sm/c/p Corporate History
2016
January 19

1997

After serving as NRSC communications director, Hensley founded Strategic Media, Inc. (SMI) in 1997 as a boutique, four-person political consulting shop at Hamilton Court, on 31st Street in Georgetown. SMI's core services were communications strategy, speechwriting, converting raw opposition research into actionable materials, engaging key reporters, and coordinating paid media with candidates' daily stump message. SMI’s initial client roster include incumbent U.S. Senators Paul Coverdell (R-GA) and Alfonse D’Amato (R-NY), Governor George Pataki (R-NY), the New York Republican State Committee and the National Republican Congressional Committee (NRCC).
January 19

2000

SMI shifts from partisan GOP political activity to a predominantly bipartisan corporate public relations entity, working in a B2B capacity for the first time as a subcontractor to larger public relations firms in Washington, D.C. and New York City. The primary policy emphasis is federal and state health care providers’ Medicare and Medicaid reimbursement and federal budget policy, executive speech writing and communications counsel. Several clients include larger PR firms such as Edelman, Ruder-Finn and Ketchum. In 2005, SMI adds the City of New York and a variety of new private speech writing clients -- including two former Cabinet-level officials and Wall Street executives seeking help with testimony before Congress.
January 19

2005

SMI moves from Georgetown to Prince Street in the Old Town section of Alexandria, VA, and re-brands as sm/c/p (strategic media, content and platforms) reflecting an increasingly greater emphasis on corporate strategic communications planning, digital content and web-based content marketing strategies.
January 19

2006

In a major shake-up just two months before the 2006 election, Tennessee GOP Senate candidate Bob Corker brings in a new media team and campaign manager after falling behind to U.S. Rep. Harold Ford. Hensley hits the ground in Nashville as senior communications adviser, re-organizes the press and news making operation, and works with the revamped campaign operation to help turn the tables on Ford. Corker's narrow come from behind win in the GOPs disastrous 2006 cycle represented a rare GOP bright spot.
January 19

2012

Formed a strategic partnership with Old Town Alexandria-based Schmidt Public Affairs (SPA) and established Health Media Management Group, LLC (HMMG) for several collaborative healthcare-related projects in the post-acute care space. HMMG produces paid media, directs polling and research projects, and manages vendors on behalf of national and state health care clients.
March 2

2016

Hensley collaborates on Wisconsin Governor Scott Walker's presidential campaign announcement speech and works with the campaign on its health, labor reform and foreign policy proposal roll outs.

Several Representative Clients


A majority of sm/c/p clients maintain confidentiality agreements.

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