With the advent of the permanent news cycle and the explosion in the number of media outlets of every type, the demand for news, information, commentary and content has skyrocketed. If your side is not consistently making news in a high profile public policy battle -- and defining the parameters of the debate in today's hyper-competitive news environment -- the other side undoubtedly will be.

Setting the agenda in the news media requires a steady, consistent flow of information that corresponds to a campaign's paid media program, that is relevant, and that complements and repeats in different ways and contexts the central message being conveyed to voters, policymakers and opinion leaders. Since 1993, Strategic Media and its principal, Gordon Hensley, has offered a specialized range of premium niche communications services for corporate, political, governmental, association and private clients to do precisely that.

The firm's operating premise is that a sustained, high information flow news generating effort is pivotal to achieving a public policy objective, defeating an opponent, maximizing a client’s investment in lobbying, grass roots and paid media programs, and succeeding in an increasingly competitive, complex and multi-tiered communications marketplace.

As a small boutique entity known for the high quality of its collective product and superior client service, Strategic Media is generally retained by large public affairs firms, highly competitive GOP statewide political campaigns, and other existing public affairs entities requiring more extensive expertise in the areas of message development, message refinement, major writing and strategic communications projects, and devising effective news management operations, tactics and programs. 

Over the past decade, Strategic Media has developed an expertise in the federal Medicare and Medicaid reimbursement process -- and has been retained specifically to help design and manage successful integrated communications efforts for the long term care profession in Washington, D.C., Louisiana, Texas, Pennsylvania, Florida and other states. Health care issues before Congress, the executive branch and state government -- and the intersection of business, policy and politics -- has become the firm’s predominant focus.

On occasion, Hensley also takes on other short-term or one-time communications projects such as major speeches and op-ed pieces for private parties, comprehensive audits of corporate and campaign press operations, and other special projects contingent upon existing time and workload commitments. Op-eds written on behalf of private clients, for example, have appeared in the New York Times, Washington Post, Wall Street Journal and major metro dailies across the nation.

Please call 703/739-4000 for availability inquiries, retainer rates, to discuss a particular project or public affairs concern, or to seek a referral regarding other media and public affairs needs such as media production, polling and research. You will always receive an honest and frank assessment of your project's needs, goals and cost estimates.