In addition to providing seasoned, actionable senior communications counsel grounded in broad experience, sound judgment and proven success in the most competitive media and political environments, Strategic Media’s service matrix focuses on ten fundamental areas:

• Developing and managing effective issues advocacy programs for national and state public affairs campaigns -- with a specific emphasis on maximizing message coordination between paid media, earned media, grass roots and lobbying efforts in Washington and state capitols;
• Developing and managing aggressive daily, weekly and monthly news and message management regimes that vastly improve upon the status quo, and that provide quantifiable evidence of success in the form of more positive and more frequent news coverage;
• Writing major speeches, congressional testimony and opinion editorials for major national and state dailies;
• Devising and executing press strategies to frame or re-frame a media narrative or existing negative storyline, or that directs more media scrutiny against an opponent;
• Converting quantitative health care-oriented research and data into media news vehicles in the form of major studies and analyses capable of generating national or state press coverage;
• Packaging opposition research into effective communications vehicles that receive media coverage;
• Organizing or reorganizing corporate and political campaign communications functions and operations to maximize performance and accountability to senior management;
• Conducting thorough and frank communications and press operation audits – accompanied by specific recommendations for changes;
• Effectively integrating internet technology into the overall message dissemination effort;
• Coordinating and managing the efforts of other communications consultants and in-house press staff in a manner that maximizes efficiency, effectiveness and accountability.