Recognized Expertise As Boutique, Bipartisan Messaging Consultancy
sm/c/p and its principal, Gordon Hensley, work both independently and in partnership with a diverse variety of national and state-based consulting partners to achieve clients’ business objectives.
Hensley’s breadth of experience and range as a senior communications strategist and writer — in political campaign, Capitol Hill and corporate PR contexts — is why sm/c/p thrives as a “go-to” enterprise with a reputation for making a quick, discernible difference in strategic planning, message output, performance and results.
The other key to his tenure as an in-demand communications specialist is a longstanding reputation as a positive, team-oriented, lead-by-example professional accountable for results, and objectively blunt when assessing problems and proposing solutions.
Historically, well over 50% of sm/c/p’s corporate engagements come from medium and larger-sized public relations, government affairs and executive communications firms seeking supplementary expertise in difficult public policy debates, and/or to help sustain major client relationships with a steady stream of high quality, real-time content coupled with seasoned strategic communications insights.
In addition to managing outside research, polling and media vendors on behalf of trade associations, coalitions and corporate entities, sm/c/p frequently collaborates with in-house government relations teams to advance federal and state policy objectives, counter persistent negative media coverage, write and manage major speech and congressional testimony projects, and package/rollout /market key industry research initiatives.
National, Bipartisan Scope
National, Bipartisan Scope
Having collaborated successfully with dozens of prominent GOP and Democratic lobbying, polling, research, media and PR firms across the nation, sm/c/p is accustomed to achieving clients’ business objectives with a variety of teams involving multiple consultancies.
sm/c/p has been an integral part of award-winning, bipartisan strategic communications partnerships that have helped health providers and other industry sectors preserve billions in federal and state funding, rescind governors’ cuts to state programs, advance budget, tax and medical malpractice reforms, and successfully engage opponents and critics in the public arena.
sm/c/p Corporate History
After serving as NRSC communications director, Hensley founded Strategic Media, Inc. (SMI) in 1997 as a boutique, four-person political consulting shop at Hamilton Court, on 31st Street in Georgetown. SMI’s core services were communications strategy, speechwriting, converting raw opposition research into actionable materials, engaging key reporters, and coordinating paid media with candidates’ daily stump message. SMI’s initial client roster include incumbent U.S. Senators Paul Coverdell (R-GA) and Alfonse D’Amato (R-NY), Governor George Pataki (R-NY), the New York Republican State Committee and the National Republican Congressional Committee (NRCC).
SMI shifts from partisan GOP political activity to a predominantly bipartisan corporate public relations entity, working in a B2B capacity for the first time as a subcontractor to larger public relations firms in Washington, D.C. and New York City. The primary policy emphasis is federal and state health care providers’ Medicare and Medicaid reimbursement and federal budget policy, executive speech writing and communications counsel. Several clients include larger PR firms such as Edelman, Ruder-Finn and Ketchum. In 2005, SMI adds the City of New York and a variety of new private speech writing clients — including two former Cabinet-level officials and Wall Street executives seeking help with testimony before Congress.
SMI moves from Georgetown to Prince Street in the Old Town section of Alexandria, VA, and re-brands as sm/c/p (strategic media, content and platforms) reflecting an increasingly greater emphasis on corporate strategic communications planning, digital content and web-based content marketing strategies.
In a major shake-up just two months before the 2006 election, Tennessee GOP Senate candidate Bob Corker brings in a new media team and campaign manager after falling behind to U.S. Rep. Harold Ford. Hensley hits the ground in Nashville as senior communications adviser, re-organizes the press and news making operation, and works with the revamped campaign operation to help turn the tables on Ford. Corker’s narrow come from behind win in the GOPs disastrous 2006 cycle represented a rare GOP bright spot.
Formed a strategic partnership with Old Town Alexandria-based Schmidt Public Affairs (SPA) and established Health Media Management Group, LLC (HMMG) for several collaborative healthcare-related projects in the post-acute care space. HMMG produces paid media, directs polling and research projects, and manages vendors on behalf of national and state health care clients.
Hensley collaborates on Wisconsin Governor Scott Walker’s presidential campaign announcement speech and works with the campaign on its health, labor reform and foreign policy proposal roll outs.
sm/c/p again collaborates with Schmidt Public Affairs and helps lead effort to build successful DC-based coalition start-up — the Senior Care Pharmacy Coalition (SCPC) — advocating for Long Term Care (LTC) pharmacies and their patients. While the highly-competitive DC pharmacy space is already populated by many activist associations and advocacy groups, SCPC quickly established itself with several legislative, regulatory and public relations victories, quickly gaining new membership. sm/c/p leads website policy content creation and public communications related to MAC pricing, federal and state PBM regulation, FDA drug repackaging, opioid abuse, “21st Century Cures” legislation, Medicare Part D PBM fee reform, and legislation requiring a specific federal definition of LTC pharmacy.
Several Representative Clients
A majority of sm/c/p clients maintain confidentiality agreements.