Expertise and Specialized Practice Areas:

Message Strategy and Execution

As lead vendor or working on larger teams, sm/c/p is highly skilled at developing, executing and managing effective research-based advocacy messaging.

A core sm/c/p expertise is working effectively with organizations’ internal and external government relations teams to maximize message coordination between paid/earned/owned media in Washington and the state level/cd level.


Framing and Re-framing Narratives

The frame by which a public policy battle is waged makes the difference between success and failure.

And if you don’t like the frame and narrative being reported, change it — and fight your way back into the dialogue and discussion. sm/c/p is frequently retained specifically to meet this challenge – and opportunity.


Speechwriting and Testimony

Gordon Hensley collaborates on a wide variety of speechwriting, congressional testimony and other major writing projects for CEO’s, Governors, U.S. Senators, GOP presidential candidates, former Cabinet officials and others.

Superior Digital Content

Meeting the insatiable demand for sophisticated, cogent, policy-oriented digital content for business, politics and advocacy purposes is one of today’s biggest challenges.

Website content and other long-form writing regarding healthcare, budget and tax policy is a firm specialty.

Research/Data Packaging and Rollout

Funding third party data and research projects – and employing the correct traditional and digital marketing platforms — are among organizations’ best tools for making news and earning the attention of lawmakers, regulators and key influencers.

Packaging data and research for optimal return on investment is an art form unto itself, as is the sequential media rollout and continuing to generate coverage for months in different news and reporting contexts.

Vendor Management

Senior government affairs and communications executives – already busy managing their organizations’ own internal functions — are often overwhelmed by too many external vendors seeking time and answers simply not available at a moment’s notice.

Beyond overall strategy and content creation, Gordon Hensley specializes in managing polling, research, media and other vendors in an organized, detailed manner that brings order and accountability out of chaos.

Seasoned, Actionable Senior Counsel

Seasoned, actionable counsel combined with quickly producing key content for external and internal audiences during times of crisis — as well as opportunity — is worth its weight in gold.

Objectively analyzing a situation devoid of rose-colored glasses, deciding how to proceed, what to say, when to say it, and to whom, is a core service.

Aggressive News Management

Successfully managing the news and information flow of a high profile, high stakes federal or state public affairs effort requires vigilance, fresh content at the ready, continuous engagement and a nimble, aggressive messaging strategy that strikes the right balance between staying on offense and appropriately correcting falsehoods and distortions.

Communications/Messaging Audits

Why do most advocacy efforts and communications and messaging techniques prove ineffective, fall short and fail?

Organizations ask these questions frequently as they continue to spend lavishly on staff, consultants and strategies that don’t work, and never will. Objective, expert, hard-nosed assessment and diagnosis, and a plan to fix it, is the only answer to improving ROI and measurable results.

Deliverables, Deliverables, Deliverables

Conference calls and meetings are one thing, but actually generating a continuous stream of high quality content into the communications and news mix is quite another. More

sm/c/p plugs into clients’ communications team and ground game in real time, becoming an integral part of news making with an ongoing stream of deliverables that generate news coverage and shape the desired narrative.