Multi-Platform Communications Strategy
Executive Communications + Counsel
Detailed Policy Content
While countless Washington, D.C.-based firms vanish with the passing of each Administration, Congress and election cycle, 2019 marks sm/c/p inc.’s 14th year as a premium, bipartisan boutique communications consultancy working independently or collaboratively with other DC, New York and state-based public affairs entities in various B2B configurations.
Gordon Hensley, the firm’s principal, is a former communications director and speechwriter for the National Republican Senatorial Committee (NRSC), a Governor, four Capitol Hill lawmakers and numerous high visibility, top-tier U.S. Senate, gubernatorial and presidential campaigns. He has 25 years of senior-level government, private sector and national campaign experience in DC and on the ground in over a dozen states, including NY, TX and CA.
He maintains a deep background in federal/state health and economic policy with a focus on post-acute care, pharmaceutical and tax/budget issues and has helped lead crisis response to corporate malfeasance allegations, federal and state investigations, federal regulatory disputes, reputation management issues, and dealing with the media aftermath of ill-considered public comments.
Having served as senior on-the-record, on-camera spokesperson in many of his campaign engagements, those working with him on high-stakes national and state advocacy efforts significantly benefit from his unusually diverse public affairs background, grasp of policy and hands-on understanding of media, message, polling, research and digital advocacy.
Gordon Hensley: A Diversity of Senior-Level Writing, Content Expertise
Hensley’s general writing, content and messaging repertoire (a majority of which falls under existing confidentiality agreements, while the following examples do not) includes writing, editing and collaborating on CEO and presidential campaign announcement speeches and policy proposals (1) (2); Health policy advocacy op-eds (1) (2) (3) (4) (5); Congressional testimony; Longer-form international business-related marketing content for the City of New York and others; Primary web content creator for a DC pharmacy coalition; Writing/managing state and national association TV spot/video production; PAC communications; Contributing to key, framing messaging of Association-financed industry studies (1) (2); Capitol Hill/state legislative advocacy issue briefs (1) (2) (3) (4) (5); and other communications products. (See Hensley’s post on NYC executive communications firm’s website for more insight/context about his views on collaborative writing, editing and accurate public attribution).
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Expertise and Specialized Practice Areas:
Gordon Hensley collaborates on a wide variety of speechwriting, congressional testimony and other major writing projects for CEO’s, Governors, U.S. Senators, GOP presidential candidates, former Cabinet officials and others.
Funding third party data and research projects – and employing the correct traditional and digital marketing platforms — are among organizations’ best tools for making news and earning the attention of lawmakers, regulators and key influencers. More
Successfully managing the news and information flow of a high profile, high stakes federal or state public affairs effort requires vigilance, fresh content at the ready, continuous engagement and a nimble, aggressive messaging strategy that strikes the right balance between staying on offense and appropriately addressing falsehoods and distortions.
Insights and Observations
A quick message from Gordon Hensley
Have a question concerning a communications issue, writing project or crisis requiring a candid, objective professional opinion?
Seeking specialized media expertise and/or content development capacity and not sure where to turn?
If I can’t help you or satisfactorily answer your query, I surely know someone who can. A majority of my company’s business is referral-based, but I make plenty of referrals myself to specialists and firms across the country. Call the office or shoot me an email — I’m happy to chat.