Multi-Platform Communications Strategy
Detailed Policy Content
An affirmative message and data-validated policy rationale…
An articulate, credible value proposition…
Aggressive, persistent, real time news management — making news, not just reacting…
Compelling, newsworthy policy content — coupled with an effective, multi-platform communications strategy to achieve business, legislative, regulatory and political objectives.
This doesn’t “just happen.”
While countless DC consulting firms simply vanish with the passing of each Administration, Congress and election cycle, 2018 marks the 14th year of recognition and growth for boutique corporate communications consultancy sm/c/p inc. and its principal, Gordon Hensley, as a premium, bipartisan strategy/content/message management unit working successfully with other DC, New York and state-based firms in various B2B and other configurations.
Gordon Hensley: A Diversity of Senior-Level Writing, Content Expertise
Hensley’s general writing, content and messaging repertoire (a majority of which falls under existing confidentiality agreements, while the following examples do not) includes writing, editing and collaborating on CEO and presidential campaign announcement speeches and policy proposals (1) (2); Health policy advocacy op-eds (1) (2) (3) (4) (5); Congressional testimony; Longer-form international business-related marketing content for the City of New York and others; Primary web content creator for a DC pharmacy coalition; Writing/managing state and national association TV spot/video production; PAC communications; Contributing to key, framing messaging of Association-financed industry studies (1) (2); Capitol Hill/state legislative advocacy issue briefs (1) (2) (3) (4) (5); and other communications products. (See Hensley’s post on NYC executive communications firm’s website for more insight/context about his views on collaborative writing, editing and accurate public attribution).
Expertise and Specialized Practice Areas:
Gordon Hensley collaborates on a wide variety of speechwriting, congressional testimony and other major writing projects for CEO’s, Governors, U.S. Senators, GOP presidential candidates, former Cabinet officials and others.
Funding third party data and research projects – and employing the correct traditional and digital marketing platforms — are among organizations’ best tools for making news and earning the attention of lawmakers, regulators and key influencers. More
Successfully managing the news and information flow of a high profile, high stakes federal or state public affairs effort requires vigilance, fresh content at the ready, continuous engagement and a nimble, aggressive messaging strategy that strikes the right balance between staying on offense and appropriately addressing falsehoods and distortions.
Insights and Observations
A quick message from Gordon Hensley
Have a question concerning a communications issue, writing project or crisis requiring a candid, objective professional opinion?
Seeking specialized media expertise and/or content development capacity and not sure where to turn?
If I can’t help you or satisfactorily answer your query, I surely know someone who can. A majority of my company’s business is referral-based, but I make plenty of referrals myself to specialists and firms across the country. Call the office or shoot me an email — I’m happy to chat.