Expertise

Strategy/Management

Macro strategy defines the mission and path forward — not micro tactics.

There’s no replacement for front-line leadership and management experience — especially when unexpected crises inevitably occur.

Communications and government relations teams working with Gordon Hensley benefit from his seasoned judgment and breadth of experience both inside and outside the Beltway.

His hands-on, senior-level experience with media relations, crisis communications, opinion research design, opposition research, digital advocacy, media production and live TV are all part of the sm/c/p value proposition.

Writing/Content

Directly or through other firms, Gordon Hensley has been the primary writer or major collaborator on hundreds of ideologically diverse speechwriting, congressional testimony, op-ed, website, paid media, key news release and other high visibility content projects.

Hensley’s writing experience and repertoire is wide, deep and ideologically varied.  

This includes presidential announcement speeches and presentations for CEO’s, Governors and U.S. Senators; City of New York international marketing content; pro-cannabis banking reform op-eds for hip hop pioneer Fab 5 Freddy and the NAACP; a joint HHS/DOD issue brief for Congress detailing Operation Warp Speed (OWS) Covid vaccination strategy; business website text; serving as primary writer/content creator for a DC-based pharmaceutical group (SCPC) with regular advocacy action before the Senate Finance, HELP and House Ways and Means Committees; 30 second TV spots for the Texas Health Care Association (THCA); pharmaceutical coalition and long term care Capitol Hill issue briefs; political action committee (PAC) communications and others. 

State Media Expertise

Federal lawmakers’ reality and survival is found at home in state and local media reporting – not DC.

Persistence in writing, marketing and placing local opinion pieces — combined with proactively creating media opportunities in key state media markets — achieves demonstrable results.

It’s also difficult and time-intensive.  

Hensley’s on-the-ground experience in over a dozen states — New York, California, Texas, Minnesota, Oregon, Tennessee, Louisiana, New Jersey, and Massachusetts among them — is a value-added expertise and specialty.

Understanding how to navigate and find opportunity in unique state capitol media cultures — and other important state media markets — is always near the top of any client’s list of needs and priorities. 

Research/Data

Funding, publicizing, and deploying third party data and research as an advocacy tool is among the best methods for making news and earning the attention of federal/state lawmakers, regulators and influencers.

Thoughtful design and packaging of data and research — coupled with an effective media rollout – can generate coverage for months in different news and reporting contexts.