Expertise

D.C. + National Strategy/Management

Macro strategy defines the mission and path forward — not micro tactics.

Gordon Hensley’s senior-level experience with strategy development, on-the-record media engagement, opposition research, polling/opinion research methodologies, digital advocacy, media production and live TV are integral to his value proposition.

Besides extensive campaign crisis experience, Hensley’s private-sector client crises have included federal health and banking-related investigations, federal and state regulatory disputes, and a host of reputation management matters.    

Writing/Content

Directly or retained through other firms, Hensley has been the primary writer or major collaborator on hundreds of ideologically diverse content projects. While no longer engaged in writing political campaign content, his writing experience and repertoire is wide, deep and ideologically varied contingent on the mission:  

* Congressional testimony, CEO presentations, U.S. Senate, gubernatorial and presidential campaign announcement speeches; Third party op-eds have appeared in the Wall Street Journal, Washington Post, Dallas Morning News, Seattle Times, Boston Globe, Atlanta Journal Constitution and other major U.S. dailies;

* City of New York international marketing content; a cannabis banking reform op-ed for Brooklyn-based hip hop pioneer Fab 5 Freddy, a joint HHS/Defense Dept issue brief for Congress detailing Operation Warp Speed (OWS) Covid vaccination strategy; business website text; 30 second advocacy TV spots; and many other projects. 

State Media Expertise

Federal lawmakers’ reality and survival is found at home in state and local media reporting – not D.C. Persistence in writing, marketing and placing local opinion pieces — combined with proactively creating media opportunities in key state media markets — achieves demonstrable results.

It’s also increasingly difficult and time-intensive.  

Hensley’s on-the-ground experience in over a dozen states — NY, CA, TX, MN, OR, TN, LA, NJ, and NH among them — is a value-added expertise and specialty. Understanding how to navigate and successfully find opportunity in unique state capitol media cultures — and other key state media markets — is frequently near the top of any client’s needs and priorities. 

Research/Data Packaging

Funding, packaging and publicizing 3rd party data and research as an advocacy tool is a premier method to make news and earn the attention of federal/state lawmakers, regulators and influencers.

But raw data requires thoughtful packaging — coupled with an effective, strategic media rollout. Doing so can generate coverage for months in different D.C. Beltway, national and state news outlets.