About
Communications and Media Priorities, Principles, Philosophy
Real Time News and Policy Content
Working in politics, government and issues advocacy, sm/c/p principal Gordon Hensley has long prioritized and excelled at playing offense in the news cycle to news cycle media mosh pit.
Frequent multi-platform content dissemination, message repetition and purposeful, reasoned engagement with opponents earns coverage, frames reporting and shapes public opinion.
There’s no mystery to “making your own luck” by out-hustling and out-thinking competitors for limited reporting space in a specific national, state or policy news marketplace.
Deliverables, Deliverables, Deliverables
Hensley specializes in crafting compelling, sophisticated, policy-driven earned, owned, shared and paid media content emphasizing value proposition, rationale, and moving the desired narrative forward.
Hensley has collaborated with dozens of prominent government affairs, media, polling, strategic communications and research firms across America on political and corporate projects.
He’s accustomed to developing successful strategies and products in a team manner — premised on clear business objective, concise rationale, informed by research and managed in real time.
Actionable, Seasoned Counsel and Advice
CEO’s and other decision makers want actionable counsel when they need it — not jargon and bromides after the fact.
Having served in the most competitive political campaign environments as a communications director, speechwriter or primary on-camera/on the record spokesperson, clients benefit significantly from Hensley’s unusually diverse multi-discipline background and skill sets.
Transparency, Candor, Accountability, Availability
Procedural transparency, constructive candor, accountability for results and full-time availability are a given.
Client projects and engagements are limited to ensure availability.
Five Most Common Projects and Engagements
sm/c/p’s most requested services:
- Boost output and subsequent coverage of informed, timely policy messaging in desired media marketplaces; re-orient message, content strategy and platforms as necessary.
- Improve and sharpen message saliency; develop and optimize narrative across all content platforms.
- Write and manage major congressional testimony, speechwriting and national/state op-ed projects.
- Counter and reframe false narratives and storylines; systematically undermine opposition arguments and viewpoints with data and 3rd party surrogate mobilization.
- Help design and package proprietary research/data for maximum media impact and legislative advocacy purposes.