Gordon Hensley founds GOP consulting firm Strategic Media, Inc. (SMI) in Georgetown after serving as NRSC comms dir from 1995-’97. The 4-person start-up offers on-the-ground message strategy and management, speechwriting, and converting raw oppo research into actionable media content. Clients include U.S. Sens. Paul Coverdell (R-GA) and Alfonse D’Amato (R-NY), Gov. George Pataki (R-NY), the New York State GOP, the National Republican Congressional Committee (NRCC) and TX Gov. George W. Bush’s 1999 GOP pres primary campaign.