by Gordon Hensley | Jul 25, 2017 | advocacy, Business, health care
Axios published an excellent article this morning noting that smaller, Washington-based public affairs firms are going after business typically won by large agencies. “They lure clients with political expertise capable of handling crisis communications, and then...
by Gordon Hensley | Mar 20, 2017 | advocacy, GOP Politics, health care, Health Reform, Paul Ryan, Trump, U.S. House, U.S. Senate
This Thursday’s scheduled vote in the U.S. House of Representatives to begin rolling back Obamacare with the American Health Care Act will be Majority Whip Steve Scalise’s biggest, most important test to date. The Louisiana lawmaker’s star already on the rise,...
by Gordon Hensley | Mar 10, 2017 | advocacy, GOP Politics, health care, Health Reform, Media Relations, Television, Trump
One of the more interesting sidebar PR discussions regarding House Speaker Paul Ryan’s media event yesterday detailing his “three-pronged approach” to repealing and replacing Obamacare was the format itself. A PowerPoint? skeptics asked. Ross Perot...
by Gordon Hensley | Mar 7, 2017 | advocacy, CMS, health care, Health Reform, Media Relations, Television, Trump
During any Washington press briefing — after the political figure delivers his or her canned opening statement — that moment of truth arrives during an aggressive reporter Q and A session when success or failure becomes apparent. HHS Secretary Tom Price...
by Gordon Hensley | Feb 22, 2017 | advocacy, Business, Campaign 2016, GOP Politics, polling
It’s already been said: “Hillary Clinton’s campaign had an algorithm, but no message.” So when a Politico Magazine analysis piece by long-time Democratic messaging and direct mail expert David Gold appeared earlier this month, I took notice....
by Gordon Hensley | Feb 12, 2017 | advocacy, Business, GOP Politics, Journalism Standards, Media Relations, Television, Trump
Of the myriad observations one can make about President Donald Trump’s understanding of media and making news, perhaps the most pertinent is that he’s an extraordinarily quick study. Throughout the GOP primary and general election campaign, he maneuvered...