by Gordon Hensley | Apr 19, 2026 | Communications, polling |
The high-profile April 21 referendum asking Virginians to consider a constitutional amendment to redraw the state’s congressional maps mid-decade offers a quick lesson on how campaigns adapt their messaging to a changing endgame landscape. With “fairness” a...
by Gordon Hensley | Apr 11, 2020 | advocacy, Business, lobbying, polling
With the onset of the COVID-19 pandemic, DC consultants, lobbyists, data specialists and others are scrambling for their lives, and indeed, their very livelihoods. Clients representing both vast sectors as well as smaller sub-sectors of the U.S. economy are shelling...
by Gordon Hensley | Feb 25, 2018 | advocacy, Business, lobbying, Media Relations, polling, Trump
The #1 Axios item today, “1 big thing: United States of Corporate America,” points out that “corporate social responsibility” (shorthanded as “CSR” within companies) is now one of the hottest topics in boardrooms… as corporate...
by Gordon Hensley | Feb 22, 2017 | advocacy, Business, Campaign 2016, GOP Politics, polling
It’s already been said: “Hillary Clinton’s campaign had an algorithm, but no message.” So when a Politico Magazine analysis piece by long-time Democratic messaging and direct mail expert David Gold appeared earlier this month, I took notice....
by Gordon Hensley | Sep 20, 2016 | Campaign 2016, polling, Trump, Uncategorized
On a purely structural level, Hillary Clinton must still remain a slight favorite to win the White House — but every new day brings the type of news every campaign dreads, and the certainty that eking out win will require a grueling, ugly trip through the meat...
by Gordon Hensley | Jan 13, 2016 | Campaign 2016, GOP Politics, polling
According to most reputable political prognosticators — and they happen to be correct — GOP Senators Mark Kirk (R-IL) and Ron Johnson (R-WI) are the two most vulnerable Republican incumbents. From his perch on the Senate Homeland Security and Governmental...
