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Scott Walker Policy Expertise Back in Spotlight as Medicaid Dominates

by Gordon Hensley | Feb 27, 2017 | Campaign 2016, CMS, health care, Health Reform, Medicaid funding, Trump

Among Wisconsin Governor Scott Walker’s most attractive attributes: his deep understanding of policy detail — especially as it relates to the relationship between the federal and state governments. With “Repeal and Replace” of President...
Data “Driven” vs. Data “Informed” Messaging — Hillary Had an Algorithm But No Message

Data “Driven” vs. Data “Informed” Messaging — Hillary Had an Algorithm But No Message

by Gordon Hensley | Feb 22, 2017 | advocacy, Business, Campaign 2016, GOP Politics, polling

It’s already been said: “Hillary Clinton’s campaign had an algorithm, but no message.” So when a Politico Magazine analysis piece by long-time Democratic messaging and direct mail expert David Gold appeared earlier this month, I took notice....

The Method to Trump’s Madness: “The Appall and Anesthetize Political Strategy”

by Gordon Hensley | Feb 21, 2017 | Campaign 2016, GOP Politics, Journalism Standards, Media Relations, Television, Trump

The last thing I wanted to write and think about over this past long weekend is Donald Trump — I do enough of that the rest of the week. The fact my recent posts are “Trump heavy” reflects the fact that here in DC he’s all anyone talks about...

Trump News Conference Leaves DC Pharma Scrambling

by Gordon Hensley | Jan 12, 2017 | advocacy, Business, Campaign 2016, CMS, GOP Politics, health care, Health Reform, Pharma, Trump

Putting aside that PEOTUS Donald Trump convincingly crushed his first news conference in months — and did so by demonizing the media in general and Buzzfeed in particular — there was plenty of substantive policy news. Trump’s trashing of the...

Obamacare Repeal Message Battle: “Universal Access” vs. “Universal Coverage”

by Gordon Hensley | Jan 5, 2017 | advocacy, Campaign 2016, GOP Politics, health care, Health Reform, Trump

In the first seminal battle between the emboldened Trump-backed GOP Congressional majority and outnumbered Hill Democrats, the Obamacare repeal battle will see both sides employing a carefully nuanced messaging strategy. Senate Minority Leader Chuck Schumer has opened...

Trump Means More DC Lobbying Business, Not Less

by Gordon Hensley | Nov 10, 2016 | advocacy, Business, Campaign 2016, GOP Politics, health care, Trump

Despite the fact a primary rationale of President-elect Donald Trump’s candidacy was to decimate the Beltway culture and Washington insiders, one of the biggest ironies is that lobbyists stand to benefit significantly from his election. Why? Uncertainty and...
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