by Gordon Hensley | Mar 7, 2017 | advocacy, CMS, health care, Health Reform, Media Relations, Television, Trump
During any Washington press briefing — after the political figure delivers his or her canned opening statement — that moment of truth arrives during an aggressive reporter Q and A session when success or failure becomes apparent. HHS Secretary Tom Price...
by Gordon Hensley | Feb 22, 2017 | advocacy, Business, Campaign 2016, GOP Politics, polling
It’s already been said: “Hillary Clinton’s campaign had an algorithm, but no message.” So when a Politico Magazine analysis piece by long-time Democratic messaging and direct mail expert David Gold appeared earlier this month, I took notice....
by Gordon Hensley | Feb 12, 2017 | advocacy, Business, GOP Politics, Journalism Standards, Media Relations, Television, Trump
Of the myriad observations one can make about President Donald Trump’s understanding of media and making news, perhaps the most pertinent is that he’s an extraordinarily quick study. Throughout the GOP primary and general election campaign, he maneuvered...
by Gordon Hensley | Jan 12, 2017 | advocacy, Business, Campaign 2016, CMS, GOP Politics, health care, Health Reform, Pharma, Trump
Putting aside that PEOTUS Donald Trump convincingly crushed his first news conference in months — and did so by demonizing the media in general and Buzzfeed in particular — there was plenty of substantive policy news. Trump’s trashing of the...
by Gordon Hensley | Jan 5, 2017 | advocacy, Campaign 2016, GOP Politics, health care, Health Reform, Trump
In the first seminal battle between the emboldened Trump-backed GOP Congressional majority and outnumbered Hill Democrats, the Obamacare repeal battle will see both sides employing a carefully nuanced messaging strategy. Senate Minority Leader Chuck Schumer has opened...
by Gordon Hensley | Nov 10, 2016 | advocacy, Business, Campaign 2016, GOP Politics, health care, Trump
Despite the fact a primary rationale of President-elect Donald Trump’s candidacy was to decimate the Beltway culture and Washington insiders, one of the biggest ironies is that lobbyists stand to benefit significantly from his election. Why? Uncertainty and...
