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Saudi Arabia vs. Qatar: The New DC Steel Cage Death Match

Saudi Arabia vs. Qatar: The New DC Steel Cage Death Match

by Gordon Hensley | Jul 28, 2017 | advocacy, Business, lobbying, Television, Trump

While much of the conversation and news coverage over the past several months has been usurped by health reform and the daily drama within the Trump White House, the clear escalation of the Beltway media war between Saudi Arabia and Qatar is shaping up as a...
DC Media Trend: Niche Firms Take on PR Giants — Part 2

DC Media Trend: Niche Firms Take on PR Giants — Part 2

by Gordon Hensley | Jul 25, 2017 | advocacy, Business, health care

Axios published an excellent article this morning noting that smaller, Washington-based public affairs firms are going after business typically won by large agencies. “They lure clients with political expertise capable of handling crisis communications, and then...
Data “Driven” vs. Data “Informed” Messaging — Hillary Had an Algorithm But No Message

Data “Driven” vs. Data “Informed” Messaging — Hillary Had an Algorithm But No Message

by Gordon Hensley | Feb 22, 2017 | advocacy, Business, Campaign 2016, GOP Politics, polling

It’s already been said: “Hillary Clinton’s campaign had an algorithm, but no message.” So when a Politico Magazine analysis piece by long-time Democratic messaging and direct mail expert David Gold appeared earlier this month, I took notice....

Trump Finds Early Success With Apprentice-like Boardroom Newsmaking Format

by Gordon Hensley | Feb 12, 2017 | advocacy, Business, GOP Politics, Journalism Standards, Media Relations, Television, Trump

Of the myriad observations one can make about President Donald Trump’s understanding of media and making news, perhaps the most pertinent is that he’s an extraordinarily quick study. Throughout the GOP primary and general election campaign, he maneuvered...

Trump News Conference Leaves DC Pharma Scrambling

by Gordon Hensley | Jan 12, 2017 | advocacy, Business, Campaign 2016, CMS, GOP Politics, health care, Health Reform, Pharma, Trump

Putting aside that PEOTUS Donald Trump convincingly crushed his first news conference in months — and did so by demonizing the media in general and Buzzfeed in particular — there was plenty of substantive policy news. Trump’s trashing of the...

Trump Means More DC Lobbying Business, Not Less

by Gordon Hensley | Nov 10, 2016 | advocacy, Business, Campaign 2016, GOP Politics, health care, Trump

Despite the fact a primary rationale of President-elect Donald Trump’s candidacy was to decimate the Beltway culture and Washington insiders, one of the biggest ironies is that lobbyists stand to benefit significantly from his election. Why? Uncertainty and...
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