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The Sin of Omission and Lack of Specificity in Writing Credits

The Sin of Omission and Lack of Specificity in Writing Credits

by Gordon Hensley | Oct 30, 2017 | advocacy, Business, GOP Politics, Journalism Standards, Media Relations

(Originally published by Gotham Ghostwriters, 10/18/2017) A talented younger friend attempting to make a transition from campaign communications consultant to building a full-time business as an executive communications consultant called the other day seeking advice....
MIA: A Salient White House Policy Predicate for Repealing Obamacare

MIA: A Salient White House Policy Predicate for Repealing Obamacare

by Gordon Hensley | Jun 25, 2017 | GOP Politics, Health Reform, Medicaid funding, Trump, U.S. House, U.S. Senate

We’ve heard ad infinitum from President Trump that Obamacare is a “disaster,” a “loser,” and “a disgrace.” But what do Americans really know about the substantive policy rationale behind the White House push to repeal the so-called Affordable Care Act (ACA)? Not much...
Steve Scalise’s Rising Star Faces Key Test

Steve Scalise’s Rising Star Faces Key Test

by Gordon Hensley | Mar 20, 2017 | advocacy, GOP Politics, health care, Health Reform, Paul Ryan, Trump, U.S. House, U.S. Senate

This Thursday’s scheduled vote in the U.S. House of Representatives to begin rolling back Obamacare with the American Health Care Act will be Majority Whip Steve Scalise’s biggest, most important test to date. The Louisiana lawmaker’s star already on the rise,...
Ryan PowerPoint Media Format ‘Too Retro’?

Ryan PowerPoint Media Format ‘Too Retro’?

by Gordon Hensley | Mar 10, 2017 | advocacy, GOP Politics, health care, Health Reform, Media Relations, Television, Trump

One of the more interesting sidebar PR discussions regarding House Speaker Paul Ryan’s media event yesterday detailing his “three-pronged approach” to repealing and replacing Obamacare was the format itself. A PowerPoint? skeptics asked. Ross Perot...
Data “Driven” vs. Data “Informed” Messaging — Hillary Had an Algorithm But No Message

Data “Driven” vs. Data “Informed” Messaging — Hillary Had an Algorithm But No Message

by Gordon Hensley | Feb 22, 2017 | advocacy, Business, Campaign 2016, GOP Politics, polling

It’s already been said: “Hillary Clinton’s campaign had an algorithm, but no message.” So when a Politico Magazine analysis piece by long-time Democratic messaging and direct mail expert David Gold appeared earlier this month, I took notice....

The Method to Trump’s Madness: “The Appall and Anesthetize Political Strategy”

by Gordon Hensley | Feb 21, 2017 | Campaign 2016, GOP Politics, Journalism Standards, Media Relations, Television, Trump

The last thing I wanted to write and think about over this past long weekend is Donald Trump — I do enough of that the rest of the week. The fact my recent posts are “Trump heavy” reflects the fact that here in DC he’s all anyone talks about...
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