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Trump Finds Early Success With Apprentice-like Boardroom Newsmaking Format

by Gordon Hensley | Feb 12, 2017 | advocacy, Business, GOP Politics, Journalism Standards, Media Relations, Television, Trump

Of the myriad observations one can make about President Donald Trump’s understanding of media and making news, perhaps the most pertinent is that he’s an extraordinarily quick study. Throughout the GOP primary and general election campaign, he maneuvered...

Marco Rubio’s Lowbrow Gamble — Both Sides of the Coin

by Gordon Hensley | Mar 7, 2016 | Campaign 2016, GOP Politics, Media Relations

When GOP presidential candidate Marco Rubio recently decided to abandon his positive, aspirational message and go toe to toe with Donald Trump in the lowbrow realm of personal ad hominem attacks, I considered it one of the most ill-conceived PR moves I’d seen in...

Cruz Engages Mainstream Media in Impressive Manner

by Gordon Hensley | Sep 30, 2013 | Campaign 2016, GOP Politics, Health Reform, Media Relations

While Texas Senator Ted Cruz is plunging the nation and the Republican Party into an ultra-risky, ill-considered government shutdown — with no apparent longer term strategy — he deserves credit for engaging the so-called mainstream media with face to face...

Legal Challenge to Obamacare Fading

by Gordon Hensley | Nov 23, 2012 | CMS, GOP Politics, health care, Health Reform, Media Relations

Politico is reporting today, correctly, that window is closing for those who want to bulldoze the Obama health law in court. It is going to become increasingly difficult because courts are much less willing to overturn something that is already entrenched said Randy...

Running and Hiding From Media, Mark Kirk Blowing Illinois Senate Race

by Gordon Hensley | Jun 22, 2010 | Campaign 2010, GOP Politics, Media Relations | 0 comments

Just several months ago, Illinois GOP Senate candidate, Rep. Mark Kirk, was flying high — and a solid front runner to win Barack Obama’s Senate seat while Democrat Alexi Giannoulias was being dogged by a family banking scandal. Giannoulias still has severe...

A Case Study in How To Avoid Becoming a Campaign Issue

by Gordon Hensley | Jan 13, 2010 | Media Relations | 0 comments

Any high level press operative who has ever been sent into a high pressure end-game campaign environment knows one of the first things NOT to do is become a campaign issue yourself. Mike Meehan, dispatched by the DSCC to “help” Martha Coakley in...
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