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FDA Commissioner Scott Gottlieb Amps Up Public Visibility, Effectiveness

FDA Commissioner Scott Gottlieb Amps Up Public Visibility, Effectiveness

by Gordon Hensley | Aug 7, 2018 | Business, Media Relations, Pharma, Trump

Its not often one sees a federal agency head double the output of news releases and, according to Fierce Pharma, put out 53 policy statements in the first half of 2018 — up from just 4 during the same time period last year. That’s impressive by any...
“Corporate Social Responsibility” Big Business for Communications, Message, Research Consulting

“Corporate Social Responsibility” Big Business for Communications, Message, Research Consulting

by Gordon Hensley | Feb 25, 2018 | advocacy, Business, lobbying, Media Relations, polling, Trump

The #1 Axios item today, “1 big thing: United States of Corporate America,” points out that “corporate social responsibility” (shorthanded as “CSR” within companies) is now one of the hottest topics in boardrooms… as corporate...
The Sin of Omission and Lack of Specificity in Writing Credits

The Sin of Omission and Lack of Specificity in Writing Credits

by Gordon Hensley | Oct 30, 2017 | advocacy, Business, GOP Politics, Journalism Standards, Media Relations

(Originally published by Gotham Ghostwriters, 10/18/2017) A talented younger friend attempting to make a transition from campaign communications consultant to building a full-time business as an executive communications consultant called the other day seeking advice....
Ryan PowerPoint Media Format ‘Too Retro’?

Ryan PowerPoint Media Format ‘Too Retro’?

by Gordon Hensley | Mar 10, 2017 | advocacy, GOP Politics, health care, Health Reform, Media Relations, Television, Trump

One of the more interesting sidebar PR discussions regarding House Speaker Paul Ryan’s media event yesterday detailing his “three-pronged approach” to repealing and replacing Obamacare was the format itself. A PowerPoint? skeptics asked. Ross Perot...

Tom Price Aces White House Health Care Briefing

by Gordon Hensley | Mar 7, 2017 | advocacy, CMS, health care, Health Reform, Media Relations, Television, Trump

During any Washington press briefing — after the political figure delivers his or her canned opening statement — that moment of truth arrives during an aggressive reporter Q and A session when success or failure becomes apparent. HHS Secretary Tom Price...

The Method to Trump’s Madness: “The Appall and Anesthetize Political Strategy”

by Gordon Hensley | Feb 21, 2017 | Campaign 2016, GOP Politics, Journalism Standards, Media Relations, Television, Trump

The last thing I wanted to write and think about over this past long weekend is Donald Trump — I do enough of that the rest of the week. The fact my recent posts are “Trump heavy” reflects the fact that here in DC he’s all anyone talks about...
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